Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Episodes
54 episodes
How to Use Crisis Communications to Be Ready for Anything
The worst time to plan a response to a crisis is in the middle of a crisis. My guest on the show today is Stephanie Craig, the president of crisis management firm, Kith. In this episode, we talk about the importance of planning for a crisis ahe...
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Season 1
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Episode 54
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40:08
Engage New Students and Improve Their School Experience with AI
“How do I apply for financial aid?”, “When does the fall semester start?”, “Where can I change my class schedule?” Starting college comes with many questions. Our guest for this episode, Nick Martin, has developed a way for AI to help engage wi...
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Season 1
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Episode 53
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36:32
Driving Inclusive Design in Higher Ed Communications
Today, I sit down with Beth Noel, a communicator dedicated to accessibility and inclusive design in higher education. Beth shares her journey into this field, which may have started with a challenge posed by an Office of Civil Rights letter reg...
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Season 1
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Episode 52
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34:07
The Power and Strategy of Out-of-Home Media
In today's episode of Higher Ed Conversations, I talk with Christine Rose, the Regional Senior Marketing Director at Outfront, about the dynamic world of out-of-home (OOH) media. Christine shares her expertise in developing and executing market...
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Season 1
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Episode 51
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33:23
AI: the Tool that Brings Human Touch Back to Education
On this Higher Ed Conversations episode, I host a conversation with an Al expert and, more impressively, my sister-in-law, Suzi Boynton! Suzi is the Executive Assistant to the Superintendent and Board of Trustees for the San Marcos Unified Scho...
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Season 1
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Episode 50
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34:36
The Power of Direct Mail Marketing
In this episode, Keith Goodman, a direct mail marketing expert, discusses the resurgence of direct mail marketing across various industries, especially in education. Keith highlights direct mail's targeted approach, allowing for personalized me...
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Season 1
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Episode 49
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43:17
Three Takeaways from Online Dating to Improve Your College's Marketing Plan
Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing...
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Season 1
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Episode 48
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35:26
Strategies for Success in Workforce Development Courses
Many students cannot enroll in a two to four-year collegiate program, but they still desire access to professional skills that will allow them to obtain higher-earning jobs. This episode of Higher Ed Conversations features Linda Kurokawa,...
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Season 1
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Episode 47
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43:12
Supporting Your School with Servant Leadership
As higher education continues to evolve and expand, the presidency of its institutions has become an ever-increasing, ever-taxing role. It's this issue that this month's guest, Jeff Julian, current Chief of Staff at Harper College and Presid...
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Season 1
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Episode 46
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35:14
Creating a Digital Community for Students in the Social Media Era
It's undeniable that social media has transformed into an essential platform for both cultivating a presence and nurturing community bonds and connections. With the embrace of platforms like TikTok, Instagram, and Facebook for interaction an...
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Season 1
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Episode 45
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32:35
A Journey to Balance Motherhood and Career Success
Balancing children and a career may seem unachievable, but Letitia Clark, a seasoned Chief Communications Officer, elected official, and author, unveils the secrets to harmonizing professional life and motherhood. From her dynamic career pat...
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Season 1
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Episode 44
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36:38
Harnessing SEO: Where Storytelling Meets Marketing
In this month's episode, we sit down for a fascinating conversation with Jeff Bunch, a seasoned professional with a diverse background in journalism, marketing, and higher education. From being a storyteller at a young age to his pivotal rol...
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Season 1
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Episode 43
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36:41
The Easy Way To Find Reliable Vendors For Higher Education Institutions
What's the best way to find a vendor vetted by other higher education organizations? Jeff Dillon, a former higher education professional turned entrepreneur, joins us on Higher Education Conversations to help answer that question. Jeff shares h...
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Season 1
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Episode 42
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28:48
The Art of Simplifying Complexity in Communication
"Be a resource, not just a request, and then build a relationship." says our guest, Mark Bayer, on connecting with elected officials and press members. Mark is an international keynote speaker, consultant, former Chief of Staff, and podcast hos...
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Season 1
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Episode 41
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33:39
Navigating the Digital Landscape of Content Marketing
In this episode, I sit down with Brian Piper, a digital and content marketing expert who shares his transformative journey and explains how to leverage content marketing effectively. Brian emphasizes that content marketing is a strategy to cult...
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Season 1
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Episode 40
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32:36
Building Bridges: Promoting Education and Community Engagement
In this episode of Higher Education Coffee and Conversation, I have the pleasure of interviewing Dr. Kyle Dalpe, the president of Western Nevada College. With a fascinating background as a journalist, chief of staff, and vice president of instr...
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Season 1
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Episode 39
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32:32
Effective Communication and the Future of Higher Education
On this episode of Higher Education Coffee and Conversation, I am thrilled to have a close friend and esteemed colleague as my guest, Dr. Mark Browning. Currently serving as the CEO and President at Blue Mountain Community College in Oregon,...
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Season 1
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Episode 38
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31:32
Social Media Mastery: Hootsuite's New Certification and Expert Insights
We have an incredibly exciting guest on this episode of the podcast: Alex Wedderburn, a senior leader at Hootsuite, shares his expertise on this indispensable platform for social media management. For those unfamiliar, Hootsuite is our go-to to...
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Season 1
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Episode 37
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31:52
Leadership Lessons and Finding the Right Mentor
It’s an advice-packed episode as Lisa Takami joins me to discuss her new book , Women in the Higher Education C-Suite: Diverse Executive Profiles. Lisa has helped organizations, both private and public, to build brand messaging b...
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Season 1
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Episode 36
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34:37
Surrounded by Superstars: The Marketing Strategy of Santa Ana College's President
It’s an exciting episode of Higher Ed Coffee and Conversation as we welcome our first-ever College President on the podcast! Dr. Annebelle Nery is the President of Santa Ana College, where her strategic marketing approach has had an extre...
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Season 3
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Episode 35
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34:31
Behind the Scenes of a Presidential Visit
Sometimes the most exciting opportunities can happen when you least expect them…and my guest today can certainly attest to that notion! Emily Zimmer, Marketing & Events Coordinator for DCTC, was enjoying her Thanksgiving when she found out ...
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Season 1
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Episode 34
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31:17
Unlocking the Power of the Printed Class Schedule
In today’s world where seemingly everything has gone digital, the concept of a printed class schedule may sound like a relic of the past. However, my guests today are here to debunk this myth through the lens of a project we did right here at G...
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Season 1
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Episode 33
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38:52
GradComm 2022 Year-in-Review
On this special episode of the podcast, I am joined by some of our amazing GradComm team members for a 2022 Year-in-Review. I’ll speak to one of our Client Service Managers, Rocco, to learn what Mechatronics is and how our team utilize...
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Season 1
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Episode 32
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43:27
Unlocking the Secrets to Successful Media Buying for Colleges and Beyond
Episode 31: Media buying is a scary term for a lot of us, myself included! That’s why we are extremely lucky to be joined by my guest Chuck Fetterly, who is an expert in all things media buying, to help us better understand this very impo...
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Season 1
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Episode 31
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34:45
Exploring Options for A Better and More Fulfilling Career
Episode 30: What do you want to be when you grow up? It’s a question we’ve all answered when we were young, but how many of us really knew what all of the options were back then? The department of labor claims there a...
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Season 1
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Episode 30
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33:00