Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Higher Ed Conversations
Ep 77: Quick Take: Why College Marketing Teams Should Operate Like Agencies
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College marketing teams are being asked to do more than ever before, often with limited time, staff, and resources. So how do you move beyond production work and become a strategic partner across campus? In this QuickTake episode of the Higher Education Conversations Podcast, Cheryl Broom shares the mindset shifts community college marketing teams need to make to operate more strategically, efficiently, and effectively.
Drawing on her experience as a former community college marketing director and now an agency CEO, Cheryl shares practical lessons on how even small teams can function like high-performing in-house agencies. If your team feels overwhelmed by requests, struggles to move from “vendor” to “strategic partner,” or is looking for ways to operate more efficiently, this conversation is for you.
What You’ll Learn:
- Why colleges need to position marketing teams as strategic partners, not production vendors
- How saying no to the wrong projects can improve your team’s effectiveness
- Why building flex time into your schedule is critical for handling campus “emergencies”
- How understanding billable vs. non-billable time can transform team productivity
- Why the best in-house marketing teams know when to bring in outside support
Thanks for listening!
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Higher Ed Conversations is hosted by Cheryl Broom, CEO of GradComm, a marketing and branding agency specializing in community colleges and public education.