Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Episodes
69 episodes
Small Donors, Big Impact: Making Fundraising Events Worth the Effort
Fundraising events often get a bad rap in higher education. Too much work, too little return, and a whole lot of stress. But what if events could actually work as a meaningful part of your fundraising strategy? In this episode of Higher Ed Conv...
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Season 1
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Episode 68
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34:58
Leading With Values: How Alliant Builds Belonging from the Inside Out
What happens when your workplace values aren’t just posted on the wall, but actually shape how people lead, teach, and show up every day. In this inspiring conversation, GradComm CEO Cheryl Broom talks with
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Season 1
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Episode 67
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42:17
Confronting Implicit Bias and Building Belonging in Higher Ed Marketing
In this thought-provoking episode, GradComm CEO Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community Colleg...
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Season 1
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Episode 66
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42:46
Saying No with Purpose: Building a Mission-Driven Marketing Office
What happens when your marketing office feels more like a sandwich shop, cranking out whatever people order, than a strategic partner on campus? That’s exactly the challenge Rache...
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Season 1
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Episode 65
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32:18
The Higher Ed Roadmap to Passing a Bond: Marketing, Messaging, and Community Trust
What does it take to pass a $600 million bond measure in a politically divided community? In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom sits down with
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Season 1
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Episode 64
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32:52
AI Isn’t Coming, It’s Here: How American University Embedded AI into Every Corner of Campus
What happens when a university doesn’t just adopt AI, but bakes it into its DNA? In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom sits down with two transformational leaders from Americ...
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Season 1
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Episode 63
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37:54
Why a Fractional CMO Might Be the Missing Piece in Your Higher Ed Marketing Strategy
What does a Fractional CMO actually do and why are ed-tech companies and colleges leaning into this flexible leadership model? In this episode, GradComm CEO Cheryl Broom is joined by Gil Rogers
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Season 1
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Episode 62
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39:09
From High School to Higher Ed: 6 Factors That Predict College Success
Did you know that nearly one-third of college students drop out after their first year? In this episode, Carey Dukes, assistant professor at North G...
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Season 1
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Episode 61
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39:39
The Power of Community & Family Engagement in Education
GradComm CEO Cheryl Broom is joined by Marcela Andrés, CEO and president of designEDengagement, PBC, a consulting firm built around the ...
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Season 1
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Episode 60
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33:23
Prioritizing Data Privacy Without Slowing Down Digital Marketing
There is a push and pull between an advertiser’s desire to attribute advertisement spending to lead generation and their responsibility to respect consumer privacy. In this episode, Raj Sudra,...
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Season 1
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Episode 59
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32:33
Enhancing Admissions: The Role of Admissions Counselor Morale in Higher Education
In this episode, GradComm CEO Cheryl Broom is joined by Teege Mettille, Director of Enrollment Success at enroll ml, to talk about the crucia...
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Season 1
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Episode 58
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34:18
Using Branding to Highlight Existing History and Tell Your Story
Dr. Tina King, President of San Diego College of Continuing Education (SDCCE), joins GradComm CEO Cheryl Broom to talk about branding and ...
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Season 1
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Episode 57
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29:41
Leveraging Predictive Modeling to Help Students from Enrollment to Graduation
What are the barriers that keep students from finishing an application or from completing their degree? Emily Coleman, CEO & Co-founder of HAI Analytics (now part of
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Season 1
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Episode 56
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28:05
Leadership Development and the Importance of Organizational Happiness
In this episode, GradComm CEO Cheryl Broom speaks with Elaine Gosden, CEO of Blue Gnu Consulting, about what true lea...
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Season 1
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Episode 55
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37:56
How to Use Crisis Communications to Be Ready for Anything
The worst time to plan a response to a crisis is in the middle of one. In this episode, GradComm CEO Cheryl Broom speaks with Stephanie Craig, President of the crisis management firm
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Season 1
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Episode 54
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40:08
Engage New Students and Improve Their School Experience with AI
In this episode, GradComm CEO Cheryl Broom sits down with Nick Martin, Co-Founder of Direqt, to explore how AI is transforming the student e...
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Season 1
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Episode 53
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36:32
Driving Inclusive Design in Higher Ed Communications
In this episode, GradComm CEO Cheryl Broom sits down with Beth Noel, Director of Communications & Creative Services at Middlesex Commun...
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Season 1
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Episode 52
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34:07
The Power and Strategy of Out-of-Home Media
In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom talks with Christine Rose, Regional Senior Marketing Director at
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Season 1
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Episode 51
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33:23
AI: the Tool that Brings Human Touch Back to Education
On this Higher Ed Conversations episode, I host a conversation with an Al expert and, more impressively, my sister-in-law, Suzi Boynton! Suzi is the Executive Assistant to the Superintendent and Board of Trustees for the San Marcos Unified Scho...
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Season 1
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Episode 50
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34:36
The Power of Direct Mail Marketing
In this episode, GradComm CEO Cheryl Broom talks with Keith Goodman, a direct mail marketing expert, about the renewed power of direct mail in today’s digital-first world, especially for educa...
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Season 1
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Episode 49
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43:17
Three Takeaways from Online Dating to Improve Your College's Marketing Plan
In this episode, GradComm CEO Cheryl Broom hosts her first solo conversation to celebrate the release of her new ebook, "Why Your Community CollegeMarketing is Failing: L...
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Season 1
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Episode 48
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35:26
Strategies for Success in Workforce Development Courses
Many students cannot enroll in traditional two- or four-year college programs, but they still want access to professional skills that lead to higher-paying jobs. In this episode, GradComm CEO Cheryl Broom speaks with
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Season 1
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Episode 47
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43:12
Supporting Your School with Servant Leadership
As higher education continues to evolve and expand, the presidency of its institutions has become an increasingly demanding role. GradComm CEO Cheryl Broom sits down with Jeff Julian
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Season 1
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Episode 46
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35:14
Creating a Digital Community for Students in the Social Media Era
It’s undeniable that social media has transformed into an essential platform for both cultivating a presence and nurturing community connections. With platforms like TikTok, Instagram, and Facebook becoming key spaces for interaction and stayin...
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Season 1
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Episode 45
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32:35