Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Podcasting since 2020 • 65 episodes
Higher Ed Conversations
Latest Episodes
Saying No with Purpose: Building a Mission-Driven Marketing Office
What happens when your marketing office feels more like a sandwich shop, cranking out whatever people order, than a strategic partner on campus?That’s exactly the challenge Rachel McClelland faced when she stepped into her role at Pellis...
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Season 1
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Episode 65
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32:18
The Higher Ed Roadmap to Passing a Bond: Marketing, Messaging, and Community Trust
What does it take to pass a $600 million bond measure in a politically divided community? In this episode of Higher Ed Conversations, host Cheryl Broom sits down with Alex Breitler, Director of Marketing and Communications at San Joaqu...
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Season 1
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Episode 64
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32:52
AI Isn’t Coming, It’s Here: How American University Embedded AI into Every Corner of Campus
What happens when a university doesn’t just adopt AI, but bakes it into its DNA? In this episode of Higher Ed Conversations, Cheryl sits down with two transformational leaders from American University's Kogod School of Business to e...
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Season 1
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Episode 63
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37:54
Why a Fractional CMO Might Be the Missing Piece in Your Higher Ed Marketing Strategy
What does a Fractional CMO actually do and why are ed-tech companies and colleges leaning into this flexible leadership model?In this episode, we’re joined by Gil Rogers, founder of GR7 Marketing, whose deep roots in ed-tech and higher e...
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Season 1
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Episode 62
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39:09
From High School to Higher Ed: 6 Factors That Predict College Success
Did you know that nearly one-third of college students drop out after their first year? In this episode, Carey Duke, assistant professor at North Greenville University and author of A Guide to Thrive!, joins me to explore why so many s...
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Season 1
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Episode 61
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39:39