Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Podcasting since 2020 • 67 episodes
Higher Ed Conversations
Latest Episodes
Leading With Values: How Alliant Builds Belonging from the Inside Out
What happens when your workplace values aren’t just posted on the wall, but actually shape how people lead, teach, and show up every day?In this inspiring conversation, Cheryl Broom talks with Andy Vaughn, President & CEO of Alliant ...
•
Season 1
•
Episode 67
•
42:17
Confronting Implicit Bias and Building Belonging in Higher Ed Marketing
In this thought-provoking episode, Cheryl Broom sits down with Leslie Vargas, Senior Public Affairs Officer at Riverside Community College District, to explore how implicit bias and microaggressions quietly influence higher ed marketing ...
•
Season 1
•
Episode 66
•
42:46
Saying No with Purpose: Building a Mission-Driven Marketing Office
What happens when your marketing office feels more like a sandwich shop, cranking out whatever people order, than a strategic partner on campus?That’s exactly the challenge Rachel McClelland faced when she stepped into her role at Pellis...
•
Season 1
•
Episode 65
•
32:18
The Higher Ed Roadmap to Passing a Bond: Marketing, Messaging, and Community Trust
What does it take to pass a $600 million bond measure in a politically divided community? In this episode of Higher Ed Conversations, host Cheryl Broom sits down with Alex Breitler, Director of Marketing and Communications at San Joaqu...
•
Season 1
•
Episode 64
•
32:52
AI Isn’t Coming, It’s Here: How American University Embedded AI into Every Corner of Campus
What happens when a university doesn’t just adopt AI, but bakes it into its DNA? In this episode of Higher Ed Conversations, Cheryl sits down with two transformational leaders from American University's Kogod School of Business to e...
•
Season 1
•
Episode 63
•
37:54