Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Podcasting since 2020 • 73 episodes
Higher Ed Conversations
Latest Episodes
Stop Using Clicks to Measure Campaign Success
Is your marketing really working, or are you just measuring the wrong thing? In this episode of Higher Education Conversations, GradComm CEO Cheryl Broom sits down with Jeff Greenfield, ...
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Season 1
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Episode 72
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37:08
Quick Take: What Would ChatGPT Say About Your College?
Student search behavior has changed dramatically, and if your college isn’t showing up in AI answers, your prospective students may never find you. Why? Today’s students are using generative AI as the starting point of their college search, oft...
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Season 1
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Episode 71
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11:39
Straight From the Source: How High School Students Choose and Ignore Colleges
Today’s students are telling colleges exactly what they want. Are we listening? In this episode of Higher Ed Conversations, host and GradComm CEO Cheryl Broom sits down with high school students Dylan and Piper for a candid conv...
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Season 1
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Episode 70
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35:58
Quick Take: 5 Digital Marketing Truths Higher Ed Marketers Can’t Ignore
Welcome to the very first Higher Ed Conversations: Quick Take, a new, bite-sized episode format designed for busy higher ed marketers who want actionable insights without a full-length listen.In this inaugural Quick Take, GradComm CEO Ch...
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Season 1
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Episode 69
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11:52
