Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Podcasting since 2020 • 76 episodes
Higher Ed Conversations
Latest Episodes
Ep 75: AI Search Is Changing Everything. Are You Ready?
For years, higher ed marketing has revolved around one metric: the Click. But what happens when students stop clicking? In this Quick Take episode, GradComm CEO Cheryl Broom explores how AI-powered search is fundamentally changing the way prosp...
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Season 1
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Episode 75
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12:34
Ep 74: Your Brand Isn’t for Everyone, And That’s the Point
Today’s marketers aren’t just communicators, they’re storytellers competing for attention, emotion, and connection. In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom sits down with
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Season 1
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Episode 74
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37:03
Ep 73: Quicktake: Why Your College Website Search Isn’t Working and How AI Can Fix It
Website search is one of the most-used tools on a college website, but for many institutions, it’s also one of the most frustrating. Prospective students often type a question into the search bar only to get outdated meeting minutes, random PDF...
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Season 1
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Episode 73
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14:57
Ep 72: Stop Using Clicks to Measure Campaign Success
Is your marketing really working, or are you just measuring the wrong thing? In this episode of Higher Education Conversations, GradComm CEO Cheryl Broom sits down with Jeff Greenfield, ...
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Season 1
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Episode 72
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37:08
Ep 71: Quick Take: What Would ChatGPT Say About Your College?
Student search behavior has changed dramatically, and if your college isn’t showing up in AI answers, your prospective students may never find you. Why? Today’s students are using generative AI as the starting point of their college search, oft...
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Season 1
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Episode 71
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11:39
