AI Isn’t Coming, It’s Here: How American University Embedded AI into Every Corner of Campus

What happens when a university doesn’t just adopt AI, but bakes it into its DNA? 

In this episode of Higher Ed Conversations, Cheryl sits down with two transformational leaders from American University's Kogod School of Business to explore how AI is reshaping everything from curriculum design to campus marketing and student support. David Marchick and Angela Virtu pull back the curtain on AU’s groundbreaking AI integration, an effort so comprehensive that Poets&Quants called it “The most consequential AI transformation in business education.” 

With over 45 courses infused with AI, an AI-powered writing tutor, and marketing workflows redesigned by machine learning tools, AU isn’t dabbling; they’re redefining. If you’re a higher ed marketer or campus leader wondering where to start with AI, or how to do it responsibly, this episode delivers a masterclass in AI-enabled transformation.

What You’ll Learn

• How American University's Kogod School of Business achieved a 40% spike in applications through AI-powered outreach
• The surprising ways students and faculty are using AI as a learning partner
• Tips for fostering faculty trust and experimentation with new tools
• How AI is impacting enrollment marketing, change management, and student success strategies

Thanks for listening!

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