How to Use Crisis Communications to Be Ready for Anything

The worst time to plan a response to a crisis is in the middle of one. In this episode, GradComm CEO Cheryl Broom speaks with Stephanie Craig, President of the crisis management firm Kith, about how institutions can better prepare for the unexpected. Craig explains why building a plan in advance and practicing it regularly is essential for handling emergencies effectively.

The conversation covers tools like simulations, “Oh Crap” conversations, and Gap Analysis, and emphasizes the role of core values in speeding up response and decision-making. Craig shares how institutions can build trust in their crisis processes and use planning to avoid chaos when it matters most.

What You'll Learn:

• The difference between crisis communication and crisis management.
• Questions you should be asking to prep for a crisis.
• Tips on exercising crisis plans during your regular meetings.
• The impact that core values have on speedy crisis response.
• Gap Reports: how they help find where you’re doing well and where your crisis planning could improve.

Thanks for listening!

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