Engage New Students and Improve Their School Experience with AI

In this episode, GradComm CEO Cheryl Broom sits down with Nick Martin, Co-Founder of Direqt, to explore how AI is transforming the student experience. Martin and his team have built conversational AI chatbots trained on a college’s website, data, and social media content—allowing students to get real-time answers to common questions like “How do I apply for financial aid?” or “Where can I change my class schedule?”

Martin shares how these chatbots improve both prospective and current student engagement by providing fast, personalized support and identifying areas where students struggle to find information. The episode also dives into how AI can surface hidden UX issues and improve digital touchpoints for better outcomes.

What You’ll Learn:

• How AI chatbots are being used to support student services
• The benefits of training AI on institutional data and content
• Ways chatbots improve website usability and engagement
• How to use AI to uncover hidden friction points in the student journey
• Why personalization and speed matter in digital student support

Thanks for listening!

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