The Power and Strategy of Out-of-Home Media

In this episode of Higher Ed Conversations, GradComm CEO Cheryl Broom talks with Christine Rose, Regional Senior Marketing Director at Outfront, about the fast-evolving world of out-of-home (OOH) media. Rose shares how she oversees marketing strategy across ten Western U.S. markets and explains why OOH is one of the most effective and underutilized tools in a college’s media mix. The conversation explores how creative execution, sustainability practices, and data-informed placement all contribute to high-impact campaigns. Rose also shares tips for integrating OOH with digital efforts, targeting audiences with precision, and thinking beyond the billboard to elevate your brand in unexpected ways.

What You’ll Learn:

• Why OOH media is gaining traction in higher ed marketing
• How design and messaging drive OOH campaign performance
• Ways to integrate OOH with digital marketing for broader reach
• How to use data and audience insights for smarter ad placement
• Tips for ensuring your OOH campaign is sustainable and effective

Click here to view some of the billboards the GradComm team has designed.

Thanks for listening!

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