Surrounded by Superstars: The Marketing Strategy of Santa Ana College's President

It’s an exciting episode of Higher Ed Coffee and Conversation as we welcome our first-ever College President on the podcast!  Dr. Annebelle Nery is the President of Santa Ana College, where her strategic marketing approach has had an extremely impactful result.  In our conversation, we’ll learn how Dr. Nery has used a data-based approach to marketing to increase enrollment by double digits semester after semester since the pandemic.  Dr. Nery also gives some great advice on surrounding oneself with superstars to achieve amazing results, and how she has applied this philosophy to her marketing team at Santa Ana College.  We’ll also discuss dual enrollment programs and how to change the way people think about community colleges in general.  Dr. Nery also opens up about her impressive background and the key players that have inspired her career journey so far.  We had the pleasure of recording this episode on International Women's Day, making it all the more fitting to celebrate such an incredible woman!  Hope you enjoy!

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