Higher Ed Conversations
Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success.
Higher Ed Conversations
Latest Episodes
Quick Take: AI Can Find Your College. But Will It Recommend You? (Part 1)
After conducting 22 AI visibility and reputation audits for colleges, GradComm uncovered an important finding: Being visible to AI doesn't guarantee your college will be recommended to prospective students.In this episode, GradComm CEO a...
Ep 86: You Bought the Technology. Now What?
New technology can promise greater efficiency and a better student experience, but successful implementation often depends on more than the tool itself. Mike Toguchi of Tectonic joins GradC...
Ep 85: Quick Take: Don’t Tell Marketing: Why Campus Teams Go Rogue
What happens when someone on campus says, “Don’t tell marketing”? Usually, there’s a bigger story behind that little act of brand rebellion.In this special Quick Take episode of Higher Ed Conversations, GradComm CEO Cheryl Broom celebrat...
Ep 84: What If Colleges Designed the Student Experience Like Disney?
Disney has mastered the art of creating experiences people remember. From the moment you arrive, every detail is designed with the customer in mind.So, what if colleges designed the student experience like Disney?
Ep 83: Quick Take: Not All Students Scroll the Same
The strongest college marketing doesn’t start with a platform. It starts with understanding the people you’re trying to reach because, let’s face it, not all students scroll the same.In this Quick Take, GradComm CEO and Higher Ed Convers...
